The Dark Tower Easter Egg TV Spot

Below is a new TV spot for The Dark Tower that continues to show nothing about the movie but indicates it will be filled with easter eggs from other Stephen King books and movies. So far the campaign for the movie is pretty bad, basically going "did you like all that other Stephen King stuff? If you do then you might like this movie! Look the hero does bad ass things with an old fashioned gun!" Hopefully they will up their game this week.

Dark Tower Magnum Opus Featurette

Here is a new featurette for The Dark Tower. Has a few seconds of new scenes.

The Dark Tower Clocks in at 95 Minutes

It looks like the group behind The Dark Tower movie really cut a ton of chaff from The Dark Tower books as the movie will come in at a brisk 95 minutes. Part of that could be because a significant portion of the movie is based the Gunslinger which is the shortest book in the series by far. More then likely they just went with the through line of good guy vs bad guy and cut everything else around that. Director Nikolaj Arcel later commented on the length:

“The good news here…the reason why many fans are worried about the run time is that they think we are trying to do everything in this film. Which we are not. This is ideally the first film. This is an introduction to the world and the characters. It’s not meant to be all the novels and we’re just trying to cram everything in there. So that’s one thing. And the script was really lean and tight. When I got on board, the script was very short, very lean. That’s one of the things that attracted me to it. I said ‘This is smart.’ You start with a lean, mean story and you don’t try to cram everything in there. You just build the basic ideas. And if people enjoy it and if they like this world and these characters, we can start expanding.”

The Dark Tower International Trailer #2

Maybe I am being paranoid but between the US trailers and now this international trailer, it seems all the same stuff is being shown over and over. I am really hoping that is because they are saving the best stuff for the movie and not because this is the best stuff. Considering its a new franchise if its the former then that is some fantastic restraint on the Dark Tower marketing team and if the latter then "uh oh" comes to mind. Guess we will find out on August 17.