Friday, November 4, 2016
The Dark Tower movie was initially set for release date of February 17, 2017. Today Sony announced the release has been moved to July 28, 2017. The reason for the change in date was "needing deadline extensions on the visual effects, as well as more lead-up to promote the film." Really four months is more then enough time to finish the film...if it had the budget of a typical blockbuster film where most solutions can be resolved with man power. The budget for this movie is "only" $60 million (when compared to average $200M spend for summer tent pole movies) so trying to meet the February deadline would only increase the cost of the film. “It’s a very fiscally responsible budget, and trying to stay in budget to make money and stay profitable means the VFX won’t be finished in time [for February],” one source tells EW, on condition of anonymity. “Now that there’s more time, they’re not paying rush charges to get the effects where they need to be.” Also Sony has made virtually no effort to pre-promote the film by releasing teaser trailers, posters and the like. Now they have the time to design a equally budgeted promotional campaign (for tentpole summer movies the average marketing spend could be over $100M). It will be interesting to see how Sony gets attention on the film during the usual crowded summer release while not spending to much money doing it.